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CAMPAIGN

Pedestrian maps that are a feat of design and data

Columbus, OH
Pedestrian maps that are a feat of design and data
Description:

Pedestrian maps encourage people to walk, and physical activity in a good thing, especially in obesity-ridden America. Research in London found that people took the Tube for short rides that, when you factor in wait time, end up taking longer than it would to walk. Walking, of course, is healthier than sitting in a car, and it creates less emissions than car rides.

But there's also an economic benefit to walking. More walkers on sidewalks means more foot traffic — and more revenues — for local businesses. Lastly and most obviously, we need awesome maps because visitors get lost. Let's point them in the right direction to spend their money in the Columbus economy.

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