

Utilizing local artists, all for over-the-top signage (think Times Square) to visually activate Wabash and brand the street as a district. Allow for creative interpretations of signage which would enhance the visual connection of the street.
Comments
I find the signs in Times Square to be blinding, and I think those sort of signs would downgrade the polished look of the Loop.

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Transforming Wabash
Create Signature Signs

Description:
Utilizing local artists, all for over-the-top signage (think Times Square) to visually activate Wabash and brand the street as a district. Allow for creative interpretations of signage which would enhance the visual connection of the street.
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I never think signage makes for a great destination, with the exception of Jimmy John's. It can enhance an existing space, so maybe State Street would be a better choice.
I find the signs in Times Square to be blinding, and I think those sort of signs would downgrade the polished look of the Loop.
I never think signage makes for a great destination, with the exception of Jimmy John's. It can enhance an existing space, so maybe State Street would be a better choice.