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Create Signature Signs

Chicago, IL
Create Signature Signs

Utilizing local artists, all for over-the-top signage (think Times Square) to visually activate Wabash and brand the street as a district. Allow for creative interpretations of signage which would enhance the visual connection of the street.

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Craig Carter Chicago, IL

I never think signage makes for a great destination, with the exception of Jimmy John's. It can enhance an existing space, so maybe State Street would be a better choice.

May Phengvongsa Chicago, IL

I find the signs in Times Square to be blinding, and I think those sort of signs would downgrade the polished look of the Loop.