The 3 pillars of vibrant community development are 1) identity; 2) sustainability; 3) mobility. Identity represents a community’s historic and present character. When we think of Chinatown we know we are getting quality restaurants and an experience of Chinese culture. Bronzeville is sitting on a gold mine; it's rich history and famous past residents. Musician Louis Armstrong performed at clubs like the Savoy Ballroom and the Royal Gardens and lived on 44th Street. This initiative is a creative placemaking campaign that uses large photo murals to create a backdrop where the community’s commercial and cultural activities can take place, that act as a magnet for tourism, a catalyst for healthy outdoor activities like biking and walking. When you attend a museum exhibit you are encouraged to “exit through the gift shop” and leave some of your money behind. The idea is to transform Bronzeville into an outdoor museum that attracts visitors and make its commercial corridors the gift shop.