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CAMPAIGN

Wayfinding

Peoria, IL
Wayfinding
Description:

Provide adequate wayfinding throughout the downtown for pedestrian and vehicular traffic. The signage should be attractive, comprehensive, uniform, and easily update-able! The goal of the wayfinding would be to improve the movement of people around the downtown and to advertise the many amenities the city has to offer.

Related topics:
Mark Misselhorn Peoria, IL

Attractive and intuitive way finding systems not only helps business and leisure visitors, it makes a very visible statement about the level of quality and design in our downtown. Well conceived and executed way finding will help businesses attract more customers, help people easily find parking and other points of interest, and generally improve one's experience in our downtown. All this, while supporting an organized and interesting brand promotion of the downtown area.