Identity marketing or “branding” for at least a portion of the study area would focus on the concept of an “Old Peoria Distillery District” that celebrates the unique industrial and architectural heritage of the area. The Distillery District would include at least one large anchor distillery/restaurant and would also draw on the themes of the pre-Prohibition and Prohibition-era to create a sense of time and place.

If created, the Downtown Development Organization should be the central source of information, guidance and assistance to owners and developers who are interested in development incentives. A digital and print booklet should be created that lists the incentives available in the Warehouse District and provides instructions on how to qualify.